It looks like the new Iranian President understands that “hate” may not be a good brand attribute and so is proposing the cancellation of the official “Death
to America” tagline. Full story here. Money quote:
Iran can “stand against powers which threaten our national interests with prudence rather than with slogans”
Indeed, a tagline can’t do everything.But dialing down the anger and intensity can sh0w a real willingness to reconcile and compromise in political negotiations to come. One wonders how the shift in tone plays to internal, domestic audiences vs. external, international ones.
