Best Practices

Looks like there’s some new signage in NYC’s Upper West Side, courtesy of the Cathedral of St. John the Divine?

Pentagram Designs created this new set of outdoor signs to keep this dog-friendly neighborhood “clean and free of animal fecal matter — in the divinest way possible.” This combination of copy, design, client and objective sure is hard to beat…and we bet that this campaign has garnered a few chuckles from the local community. It’s probably been effective, too.

We’re still waiting.  It can’t be much longer. First it was Kentucky Fried Chicken > KFC. Then Philip Morris > Altria. How much longer before Dunkin’ Donuts becomes just Dunkin’? Shorter, punchier, livelier, and no donuts, which will soon be banned anyway, right? Yes, we can expect rioting in New England, but it’s time … past time, actually.

This guy knows that DD is about a lot more than just the D’s.