Overview

Collaborating since 2008

Objectives

• Create and constantly reinforce differentiating identity for “different type of consulting company” and challenger brand
• Focus on the “Infinitive Difference” – great client experience uniquely delivered by Infinitivians
• Dial up brand awareness, turbo-charge the Google “juice” and demonstrate consistent thought leadership via compelling content in multiple forms

Outputs + Deliverables

• Steady tempo of blog and social media content across four sub-brands/service lines
• Full-service “agency on demand,” marketing support – via infographics, videos, ebooks, sales sheets, conference support, proposals, etc.
• Brand repositioning and site relaunches – 2011