Services Story by design

Look and Feel + Clutter-Busting Visuals

In a digital age dominated by users scanning short articles, reading tweets (140 characters or less), or not reading at all (Instagram), what’s the best way to communicate complex information quickly in an easy-to-understand and engaging way?

Visual design matters more than ever because we all take in exponentially more images, impressions and messages through more media than we did even a few years ago. Design may have been democratized, but elite imagery still breaks through. When all types of audiences have higher expectations for  visual experience, design must compel them to engage with a storyline.

Even as marketing gets more scientific, the art remains an x factor. Definitely a difference maker, maybe even a silver bullet. Why’s that? Because there is less need or reason to distinguish between copy and imagery – it’s all content, and when it works together seamlessly, information is more easily understood and messages hit the mark.

Great design is essential in effective communication. Story by Design means presenting complex information and quantitative content in our own unique style – pushing creative boundaries and working in different tonalities, while maintaining consistency across multiple channels and working within existing brand standards.

Clean, clear and creative – those are the key principles of our design approach.