Services Content Creation

Devise. Generate. Refine. Repurpose. 

First and foremost, we’re content people. We believe that content matters today more than ever, because all kinds of consumers – including buyers of B2B services – have more options for research, discovery and information gathering. They expect companies and service providers of all shapes and sizes to have a point of view, to share details and to speak clearly to their needs.

“What’s in it for me?” “Do you understand what I’m looking for?” “What can I expect if I buy?” “Do I trust this company or brand to do what it says it will do?”

Those are the questions on the minds of all types of consumers. And quality content provides good answers.

Of course, content can – and should – take many forms. To get optimal content ROI, messages and tone must be relentlessly consistent, no matter the format or media. And core ideas appropriately and efficiently repurposed for use across multiple channels. Blog posts beget eBooks beget Tweets. White papers and research reports morph into infographics and then videos. Sales collateral tells stories and decks actually become cool to look at. (Imagine that – a cool deck!)

And when we talk content, we mean more than copywriting. That’s a core skill, of course. But it’s the marriage of clear and persuasive language, to sharp or sensible design (depending on the piece) that is the true marketing difference maker in both digital and traditional channels. That’s what we mean by Story by Design. We’re not sure a picture is always worth a thousand words. (Some consumers want and need the words, after all.) But definitely every picture tells a story.

The point is, your targets get the message, however they prefer to digest your big ideas and detailed offerings.

What we do:

  • eBooks
  • Infographics
  • Blogs
  • Video
  • Social content
  • Presentations + decks
  • Webinars
  • Brochures + sales sheets
  • White papers
  • Website content
  • Proposal support
  • Conference/trade show materials

 

Want samples? We’ve got a million. Reach out and we’ll share.