Create differentiated brand in highly competitive, high-touch outpatient surgery center industry
Drive deals by positioning Blue Chip as the most knowledgeable “partner of choice”
Develop and execute multi-channel, thought leadership-driven marketing program meant to generate awareness, built trust and create engagement with very narrow target – surgeons
Job Description & Deliverables
Creation of full brand identity
Development and management of content-rich Website
Development of extensive library of “surgeon stories” and “business best practices” addressing clinical and financial issues
Creation and placement of digital and print advertising
Ghost-authoring of by-lined articles for leading trade publications and presentations for trade shows
Development of infographics
Strategic and creative support for nationwide direct mail campaigns
Outcomes
Rapid increase in brand awareness – prospects knew the company when business development team called
Facilitation of strong pipeline leading to 30% business growth during relationship lifecycle
Approximately 50 placements in relevant industry media
Significant YOY increase in Website traffic
Ongoing partnerships with multiple surgery centers in Blue Chip network
